Boodie, the feelgood hoodie

health, social design, Wellbeing

We’ve been inspired by this little critter, the Boodie, a symbol of resilience.

Burrowing Bettong (or often referred to as Boodie in western and southern Australia), are a small, thick-set, kangaroo-like animal and they are the only macropod to construct and permanently shelter in burrows. The Boodie is active at night when it forages for fungi, roots, and other plant matter. It is about the size of a rabbit and, like most marsupials, carries its young in a pouch.

NAH-ja! is currently working with Studio STRRR and the fashion designers of New Order of Fashion, Anouk van der EL, Valentine Tinchant and Grietje Schepers to develop the Boodie, the feel-good hoodie.

Design Inspiration
From Boodie to Hoodie, from vest to pouch!

Boodie, the feelgood Hoodie draws inspiration from the boodie’s earthy colors—soft browns and grays reminiscent of the Australian landscape.
Its hood, like the boodie’s burrow, provides warmth and shelter.

Positive Vibes
When you slip into your Boodie Hoodie, think of the boodie’s resilience. Just as the boodie adapted to changing circumstances, so can we face life’s challenges with determination and grace.

Pockets of Joy
The hoodie’s front pocket mirrors the boodie’s pouch.
Imagine carrying small soft treasures—a seashell, a lucky charm, or even a tiny marsupial figurine—in that cozy pocket.

Boodie, the feelgood Hoodie isn’t just a piece of clothing; it’s a reminder of the interconnectedness of your inner self and the outer world. As you wear it, embrace the spirit of the burrowing bettong—the tenacity to thrive even in adversity. Let’s celebrate the boodie and cherish our shared planet.

So next time you zip up your Boodie Hoodie, remember the little critter that inspired it—a creature that burrows deep into our hearts. 🌿🦘🧡

For more info about the boodie and it’s relation to theatre and people with brain injury (sensory overload): https://nah-ja.nl/over-nah-ja/de-boodie

#NAH #braininjury #neurotrauma #sensoryoverload #inclusivity #boodie #feelgood #hoodie #clothing #fashion #design #theatre #concert #festival #film #restaurant

How gamification of sports leads to more active exercise!

Futsiball®, Hospitality & Leisure Concept Development, Leisure Experience Center, Sports Entertainment

Exercise is an important way to stay healthy and fit, but not everyone finds it fun or easy to exercise regularly. Fortunately, there is a new trend that makes sports more fun and challenging: gamification. Gamification is the application of game elements such as points, rewards, challenges and feedback in non-game situations, such as sports. Through gamification, athletes can experience more fun, motivation and involvement, and therefore exercise more actively. In this article we discuss how gamification of sports works, what the benefits are, and what the future prospects are.

How does gamification of sports work?

§  Gamification of sports uses technology to provide athletes with game-like features that enrich and enhance their sports experience.

§  Examples of technology include apps, wearables, sensors, virtual reality, augmented reality, and interactive displays.

§  Examples of game-like features include setting goals, tracking progress, receiving feedback, earning rewards, entering into competitions, collaborating, and experiencing stories interactively.

§  Gamification of sports can be applied at different levels, such as individual, group, team, club, or event.

§  Gamification of sports can be aimed at different target groups, such as recreational athletes, professional athletes, or spectators.

The benefits of gamification of sports

§  Gamification of sports can lead to more active exercise, because it encourages athletes to train more, persevere longer, and perform better.

§  Gamification of sports can also lead to more fun, because it challenges, rewards, and surprises athletes with fun and exciting game elements.

§  Gamification of sports can further lead to greater engagement as it connects athletes with other athletes, coaches, fans, and brands through social and interactive platforms.

§  Finally, gamification of sports can lead to greater health, as it helps athletes improve their physical, mental, and social well-being

The future prospects of gamification of sports

§  Gamification of sports is a growing and innovative trend that offers more and more opportunities for athletes and sports organizations.

§  Gamification of sports can become even more personalized, integrated, and immersive in the future, using artificial intelligence, big data, and mixed reality.

§  Gamification of sports can also have an even greater impact on the sports sector in the future, by creating and serving new business models, markets, and target groups.

§  Gamification of sports can finally contribute even more to society in the future, by supporting and promoting social and sustainable goals.

Gamification of sports is a promising and effective way to make sports more fun and challenging, and therefore to encourage more active exercise. Gamification of sports offers many benefits for athletes and sports organizations, and has great potential for the future. Gamification of sports is therefore not just a game, but also a serious matter!

Studio STRRR is developing a sport & game in one in which gamification plays a major role, called Futsiball®. We want to stimulate children, young people and adults to exercise in a fun way, individually or in teams. A subtle workout 😉

carl mills & Koen Crommentuijn, Concept Developer & Concept Artist at Studio STRRR.

The power of combining leisure & play with hospitality

Uncategorized

Leisure & Play: The New Trend in Hospitality

The hospitality industry is always looking for new ways to attract and retain customers, especially in a competitive and changing market. One of the emerging trends is to offer more leisure and play options for guests, either as part of the core service or as an additional feature. Leisure and play can enhance the customer experience, increase loyalty, generate revenue, and create a distinctive brand identity.

What are leisure and play options?
Leisure and play options are activities that provide entertainment, fun, relaxation, or social interaction for guests. They can range from traditional games like bowling, darts, Jeu de Boules, shuffleboards, mini golf or karaoke, to modern technologies like smartphone apps, virtual reality, and interactive screens. Modern technology can also turn the traditional games into 2.0 variants or create a complete new game. They can also include creative and educational activities like workshops, quizzes, and puzzles.

STRIKR adventure footgolf

Some examples of leisure and play options in hospitality are:

+ Family Entertainment Centers (FECs): These are venues that offer a variety of leisure and play options for families, such as bowling, minigolf, carting, lasergames, climbing, and indoor play. They often have multiple restaurants and food service choices, as well as retail and event spaces.  A good example of this is, FEC Sevenum

+ Leisure-Food-Retail Concepts: These are concepts that combine leisure and play options with food and retail, creating a unique and immersive experience for guests. For example, STRIKR. adventure footgolf for Abel. Hospitality & Leisure – Poortugaal and coming soon café with indoor playground Club Abbey – Amsterdam.

+ Experience Economy: This is a term that describes the shift from selling products and services to selling memorable experiences. In the hospitality industry, this means creating environments and stories that stimulate the senses and capture the emotions and imagination of guests. For example, Meow Wolf and Doloris Meta Maze.

Why are leisure and play options important?

Leisure and play options are important for the hospitality industry for several reasons:

They enhance the customer experience: Leisure and play options can make guests feel more satisfied, happy, and relaxed, as well as provide opportunities for socializing, learning, and discovering. They can also create positive memories and associations with the brand, which can increase customer loyalty and word-of-mouth.

They increase revenue: Leisure and play options can generate additional income for the hospitality business, either by charging fees, selling merchandise, or up selling food and beverages. They can also attract more customers, especially during off-peak times, and encourage repeat visits and longer stays.

They create a distinctive brand identity: Leisure and play options can help the hospitality business stand out from the competition and create a unique and recognizable image. They can also reflect the values and personality of the brand, and appeal to specific target segments and niches.

How to implement leisure and play options?

Implementing leisure and play options in the hospitality industry requires careful planning and execution. Some of the factors to consider are:

The market demand: The hospitality business should research the needs, wishes, and expectations of its potential and existing customers, as well as the trends and developments in the leisure and play sector. It should also analyze the strengths, weaknesses, opportunities, and threats of its competitors, and identify its own competitive advantages and gaps.

The concept development: The hospitality business should design a leisure and play concept that fits with its philosophy, vision, mission, and goals, as well as its location, space, and budget. It should also consider the feasibility, profitability, and sustainability of the concept, and test it with prototypes and pilots.

The operational management: The hospitality business should ensure that the leisure and play concept is implemented smoothly and efficiently, and that it meets the quality and safety standards. It should also monitor and evaluate the performance and impact of the concept, and make adjustments and improvements as needed.

Leisure and play options are a new trend in the hospitality industry that can offer many benefits for both the business and the customers. They can enhance the customer experience, increase revenue, and create a distinctive brand identity. However, they also require careful planning and execution, and a constant adaptation to the changing market and customer preferences. Leisure and play options are not just a game, but a serious business strategy.

carl mills is Concept Developer & Hans Imanse is inspirator at Studio STRRR. At Studio STRRR we help customers to implement the new leisure and play options…

Futsiball® – the fun, the football, the game

Football Fun, Freestyle Football, Futsiball®, Hospitality & Leisure Concept Development, Leisure Experience Center, Soccer Fun Experience Center, Sports Entertainment

Futsiball® is a new concept which is currently under development by Studio STRRR & Bravoere. It is a new game based on football. We use innovation, creativity, gamification & human interaction as key elements to develop and design Futsiball®.

Football is the world’s most popular game, captivating an audience of billions. Most of us have played football at some time of our lives and everybody knows to kick a ball. Freestyle football is an especially skilful form of football, which tests the players ability to control the ball. Futsiball® is an exciting new game and is the ultimate way to test and improve the football skills in an exceptionally cool and fun way.

#futsiball #football #soccer #freestyle #sport #game #development #design


“Behind the Hilltops” A family resort – hospitality & leisure development project

Resorts' Hospitality & Leisure development

Studio Stoerrr has joined a great project. A tender for a total concept for a 5 star resort in Madeira, to redevelop a plot of 16 hectare. The Hotel building, the lobby, accommodations, restaurants, pools, SPA, the Marina, outdoor area’s and of course lots of leisure and family fun indoor as well as outdoor. We’re broadening our horizons with our team and now buried deep in our dreams and concepts for this exciting new venture on the beautiful island of Madeira.

The services we offer;
1. Strategy & Analyses
2. Revenue Development
3. Total Concept Development Hotel included Leisure facility & activity development
4. Redesign of all area’s indoor as well as outdoor – Restyle of all interiors (Villa’s, Apartments, Lobby, Restaurants, Retail. Leisure Facilities).

The worktitle for this pre-concept project is “Behind the Hilltops”

Just behind the hilltops lies a wonderful world worth exploring, where the very best that Madeira has to offer can be discovered in a tranquil, beautiful natural setting, right by the sea.

Different worlds collide here to form an intriguing and engaging holiday resort which will satisfy multiple target groups. Families with children looking for fun and relaxation, young adventurous couples and the older generation interested in culture, active holidays and traditional Portuguese cuisine.

Old world meets new world as we reinvent the idea of a traditional Portuguese fishing village by adding hip design that uses typical Madeiran influences, great locally sourced food and a wide range of activities, both active and relaxing which will please all generations.

Life behind the hills is Madeira as it was meant to be. With the warmth of both the sun and friendly smile of locals turning holidays into one big family affair where everybody feels welcome and will be ensured an unforgettable experience. The new hotel will become a home from home, providing a stress free, nature, health and local food inspired holiday with a strong authentic yet modern Madeira flavour.

Life behind the hills is not only real celebration of the best of Madeiran food & culture & style & life philosophy, but also a place to relax, rejuvenate and recharge those batteries.

Main elements in the concept
Nature Playful exploration, community
Beautiful Natural surroundings, strong accent of healthy, locally sourced produce
Zoning Total Resort

Tell us more about this project, please fill in the form below and we contact you a.s.a.p., thank you!